Media relations are vital. There's no use polishing up your content if you can't reach the appropriate journalists.
And, we can guarantee that generic news@ or contact@ email address very rarely work. And you are risking story suicide if you call a journalist at the wrong time.
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Our software details the direct email addresses, telephone numbers, specific positions and even the favorite food of virtually all the journalists in the world. This media relations intelligence will be used to run your press office and make sure your public relations campaign reaches the pages and airwaves of where they need to be seen and heard.
We act as the outsourced press office for some of our clients, meaning journalists know to come to us if they want anything from a photo to an exclusive comment. We are former journalists themselves, so we know the importance of solid media relations as a core part of your public relations campaign.
Even in today's digital world, journalists enjoy meeting contacts and seeing the whites of their eyes. It's amazing what a 45-minute coffee-meeting can achieve as part of building your media relations. Many relationships lasting several years have been forged in such a way. We can compile a meeting schedule for you as part of our press office work, complete with background briefings and story ideas, so you can go properly prepared to meet your new best friend.
We will have the basics covered by drafting spokespeople biographies and company backgrounders, in addition to holding hi-res images and marketing literature as part of your press office work. We'll hold it all on file and share with those journalists who need it. Another one of those small, niggling little jobs, essential to the world of media relations, ticked off the list.
James Bishop Consulting
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