Crisis Communications

We will receive a briefing from you and will ask the questions that journalists will ask you. These questions might hurt - but it's best that we ask them now as part of your crisis communications preparation, rather than journalists ask them later. 

At a time of crisis, "no comment" is a red flag to a journalist's bull. We will immediately draft crisis communications holding comments for you, your team and customer-facing staff to ensure no-one thinks you are burying your head in the sand. 

We will assign roles and responsibilities as part of the crisis communications plan, so that everyone knows who is doing what and who is speaking to who. The "headless chicken" scenario helps no-one and can help to turn a recoverable crisis into an unmitigated disaster.

We will oversee the entire communications exercise, from pumping out proactive messaging to controlling the damaging ones. We will ensure a coordinated approach across all channels, including broadcast, social media, print and online.

We will keep monitoring what's going on and who is saying what. If we need to deploy a crisis communications follow-up campaign, we will action it. If silence is the best PR policy, we will arrange it.. 

Whether it's writing a crisis communications manual, holding regular crisis drills, or simply keeping our ear to the ground, we can assure you are in the best possible shape to respond to any future issues that your company's public relations offering might face.